Global Creative Director / CW with 14+ years of experience collaborating with some of the world’s best brands. Currently based in Brazil working as Senior Creative Director at AMARO, a pioneering RetailTech and lifestyle brand.
Before to moving to the brand side, I spent over a decade working in creative agencies across Brazil, USA and Japan. Most recently, prior to joining AMARO, I worked as Creative Director for Nike and YouTube at AKQA Tokyo; as Senior Creative at Sid Lee LA; and as Creative Director at CUBOCC (now SOKO).
For the past 14 years, I’ve been collaborating with world-class brands to help them push their creative boundaries, aiming to develop meaningful brand campaigns and projects that can help move the world forward. I’m passionate about developing culturally relevant work that starts a dialogue, build communities, and have a real impact on people’s lives.
Throughout my career, I’ve been fortunate enough to have my work recognized by some of the most important festival around the globe, including D&AD, Clio Awards, The One Show, The Webby Awards, Spikes Asia, among others.
Currently, I am the Senior Creative Director at AMARO, a pioneering RetailTech and lifestyle brand based in Brazil. At AMARO, I’m responsible for the brand communication across all channels and platforms, leading the creative strategy with the Marketing VP and leading a large team (20+) of talented creatives, stylists, photographers, and producers, crafting the creative work and the brand voice in all touch points.
︎︎︎ EDUCATION:
Hyper Island
Sweden. 2020
Leading Teams in the Digital Age
FAAP University
São Paulo, SP. 2006 — 2010
Bachelor's Degree, Social Communication, Major in Advertising
UCLA Extension
Los Angeles, CA. Aug/2008 — Oct/2008
Advertising Principles and Practices
Escola São Paulo
São Paulo, SP. Sep/2012 — Nov/2012
Creative Economy School: Anthropology, Culture and Innovation
Hyper Island
Sweden. 2020
Leading Teams in the Digital Age
FAAP University
São Paulo, SP. 2006 — 2010
Bachelor's Degree, Social Communication, Major in Advertising
UCLA Extension
Los Angeles, CA. Aug/2008 — Oct/2008
Advertising Principles and Practices
Escola São Paulo
São Paulo, SP. Sep/2012 — Nov/2012
Creative Economy School: Anthropology, Culture and Innovation
︎︎︎ EXPERIENCE:
AMARO — Senior Creative Director
São Paulo, Brazil (Jun/2022 - present)
Head of Brand Creative Studio leading a large team (20+) of talented creatives, stylists, photographers and producers.
AKQA Tokyo — Creative Director
Tokyo, Japan (Jul/2020 - Jun/2022)
Main clients: Nike and YouTube JP. Helped to implement the vision, build the team, and elevate the creative work. Luckily, during this time, we’ve received the studio’s first international awards, and had Campaign Asia naming AKQA the most improved agency in APAC region in 2019.
AKQA Tokyo — Associate Creative Director
Tokyo, Japan (Jan/2019 - Jul/2020)
SID LEE USA — Senior Creative / Copywriter
Los Angeles, CA (Sep/2017 - Oct/2018)
CUBOCC — Creative Leader
São Paulo, Brazil (Jan/2015 - Ago/2017)
Leading innovation projects for Netflix, Google, Oakley and Unilever.
CUBOCC — Senior CW / ACD
São Paulo, Brazil (May/2014 - Dez/2014)
CUBOCC — Concept / Creative Strategist
São Paulo, Brazil (Sep/2013 - Apr/2014)
CUBOCC — Copywriter
São Paulo, Brazil (May/2011 - Ago/2013)
CUBOCC — Social Media Creative
São Paulo, Brazil (May/2009 - Apr/2011)
AMARO — Senior Creative Director
São Paulo, Brazil (Jun/2022 - present)
Head of Brand Creative Studio leading a large team (20+) of talented creatives, stylists, photographers and producers.
AKQA Tokyo — Creative Director
Tokyo, Japan (Jul/2020 - Jun/2022)
Main clients: Nike and YouTube JP. Helped to implement the vision, build the team, and elevate the creative work. Luckily, during this time, we’ve received the studio’s first international awards, and had Campaign Asia naming AKQA the most improved agency in APAC region in 2019.
AKQA Tokyo — Associate Creative Director
Tokyo, Japan (Jan/2019 - Jul/2020)
SID LEE USA — Senior Creative / Copywriter
Los Angeles, CA (Sep/2017 - Oct/2018)
CUBOCC — Creative Leader
São Paulo, Brazil (Jan/2015 - Ago/2017)
Leading innovation projects for Netflix, Google, Oakley and Unilever.
CUBOCC — Senior CW / ACD
São Paulo, Brazil (May/2014 - Dez/2014)
CUBOCC — Concept / Creative Strategist
São Paulo, Brazil (Sep/2013 - Apr/2014)
CUBOCC — Copywriter
São Paulo, Brazil (May/2011 - Ago/2013)
CUBOCC — Social Media Creative
São Paulo, Brazil (May/2009 - Apr/2011)
︎︎︎ CLIENTS:
Nike
Netflix
Google
YouTube
Samsung
Oakley
The North Face
FILA
MetLife
Yahoo
Unilever
Hellmann's
Knorr
AXE
Rexona/Degree
Close Up
Coke
Heineken
Kaiser Beer
Mondelēz
Club Social
Trident
Chiclets
Pepsico
Diageo
Liberty Mutual
Daiwa House
Nike
Netflix
YouTube
Samsung
Oakley
The North Face
FILA
MetLife
Yahoo
Unilever
Hellmann's
Knorr
AXE
Rexona/Degree
Close Up
Coke
Heineken
Kaiser Beer
Mondelēz
Club Social
Trident
Chiclets
Pepsico
Diageo
Liberty Mutual
Daiwa House