DANIEL BUSCH
CREATIVE DIRECTION
 WORK    AWARDS    ABOUT

Creative Director / CW with 12+ years of experience collaborating with global brands. Currently based in Tokyo working as CD at AKQA.


Prior to joining AKQA Tokyo, I worked at Sid Lee LA (US) and, before that, I served as Creative Director at CUBOCC/IPG (Brazil). For the past 12 years, I’ve been collaborating with world-class brands to help them push their creative boundaries, aiming to develop meaningful brand campaigns and projects that can help move the world forward. I’m passionate about developing culturally relevant work that starts a dialogue, build communities, and have a real impact on people’s lives.

Throughout my career, I’ve been fortunate enough to have my work recognized by some of the most important festival around the globe, including D&AD, Clio Awards, The One Show, The Webby Awards, Spikes Asia, among others. 



Currently, I am the Creative Director for Nike and YouTube Japan at AKQA Tokyo, where I’ve been helping to implement the vision, build the team, and elevate the creative work. Luckily, during this time, we’ve received the studio’s first international awards, and had Campaign Asia naming AKQA the most improved agency in APAC region in 2019.

︎︎︎ EDUCATION:

Hyper Island
Sweden. 2020
Leading Teams in the Digital Age

FAAP University
São Paulo, SP. 2006 — 2010
Bachelor's Degree, Social Communication, Major in Advertising

UCLA Extension
Los Angeles, CA. Aug/2008 — Oct/2008
Advertising Principles and Practices

Escola São Paulo
São Paulo, SP. Sep/2012 — Nov/2012
Creative Economy School: Anthropology, Culture and Innovation
︎︎︎ EXPERIENCE:

AKQA Tokyo — Creative Director
Tokyo, Japan (Jul/2020 - present)
Main clients: Nike and YouTube JP.

AKQA Tokyo — Associate Creative Director
Tokyo, Japan (Jan/2019 - Jul/2020)

SID LEE USA — Senior Creative / Copywriter
Los Angeles, CA (Sep/2017 - Oct/2018)

CUBOCC — Creative Leader
São Paulo, SP (Jan/2015 - Ago/2017)
Leading innovation projects for Netflix, Google, Oakley and Unilever.

CUBOCC — Senior CW / ACD
São Paulo, SP (May/2014 - Dez/2014)

CUBOCC  — Concept / Creative Strategist
São Paulo, SP (Sep/2013 - Apr/2014)

CUBOCC  — Copywriter
São Paulo, SP (May/2011 - Ago/2013)

CUBOCC  — Social Media Creative
São Paulo, SP (May/2009 - Apr/2011)
︎︎︎ CLIENTS:

Nike
Netflix
Google
YouTube
Samsung
Oakley
The North Face
FILA
MetLife
Yahoo
Unilever
Hellmann's 
Knorr
AXE
Rexona/Degree
Close Up
Coke
Heineken
Kaiser Beer
Mondelēz
Club Social
Trident
Chiclets
Pepsico
Diageo
Liberty Mutual
Daiwa House
© Daniel Busch ︎︎︎ CD @ AKQA