DANIEL BUSCH
CREATIVE DIRECTION
 WORK    AWARDS    ABOUT
Knorr

FAMILY RECIPES

A service to keep culinary legacies alive.


︎︎︎ OVERVIEW:
A service to immortalize family secrets, transforming handwritten recipes into unique handcrafted posters using the recipe's real ingredients.
︎︎︎ RESULTS:
• An average of 65 minutes of brand interaction per user.
• 1 in every 2 visitors signed up for the service.
• International coverage reaching more than 4.000.000+ people in just 10 days.
• A huge success in Brazil, WhatsCook was rolled out to 4 more countries in Latin America.

︎︎︎ SELECTED PRESS:
Contagious 
PSFK
Springwise


 ︎︎︎ CASE STUDY:


”Knorr helps to stop delicious recipes to be forgotten”
Contagious

”Digital recipe service preserve treasure hidden notes”

PSFK



”Knorr is turning old family recipes into beautiful posters”

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︎︎︎MAKING OF:



︎︎︎ POSTERS:



︎︎︎ PROJECT INFO:

Brand: Hellmann’s
Agency: CUBOCC
My role: Creative Director, Copywriter, Concept
Year: 2014
︎︎︎ TEAM:

CCO: Wilson Mateos
Creative Director: Daniel Busch, Felipe Rocha, Luiz Mastropietro
CW: Daniel Busch
AD: Wenis Bonilha, Caio Orio, Vitor Martins 
Film Director: Andre Holzmeister
Head of Production: Vandinho Santana

© Daniel Busch ︎︎︎ CD @ AKQA