![](https://freight.cargo.site/t/original/i/3e310942c6aacd2a34a01b2366af55a12de526744fcc3fd04aa0617b9fa79b04/Knorr-Family-Recipes-Daniel-Busch2.001.jpeg.001.jpeg)
︎︎︎ OVERVIEW:
A service to immortalize family secrets, transforming handwritten recipes into unique handcrafted posters using the recipe's real ingredients.
A service to immortalize family secrets, transforming handwritten recipes into unique handcrafted posters using the recipe's real ingredients.
︎︎︎ RESULTS:
• An average of 65 minutes of brand interaction per user.
• 1 in every 2 visitors signed up for the service.
• International coverage reaching more than 4.000.000+ people in just 10 days.
• A huge success in Brazil, WhatsCook was rolled out to 4 more countries in Latin America.
︎︎︎ SELECTED PRESS:
Contagious
PSFK
Springwise
• An average of 65 minutes of brand interaction per user.
• 1 in every 2 visitors signed up for the service.
• International coverage reaching more than 4.000.000+ people in just 10 days.
• A huge success in Brazil, WhatsCook was rolled out to 4 more countries in Latin America.
︎︎︎ SELECTED PRESS:
Contagious
PSFK
Springwise
︎︎︎ CASE STUDY:
”Knorr helps to stop delicious recipes to be forgotten”
Contagious
”Digital recipe service preserve treasure hidden notes”
PSFK
”Knorr is turning old family recipes into beautiful posters”
trendwatching
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︎︎︎MAKING OF:
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![](https://freight.cargo.site/t/original/i/390fff6b2cd71e9b96eb77a042139bfc5109c5193ffac7334d6fc75b53e2f588/Ingredientes-reais-2.png)
![](https://freight.cargo.site/t/original/i/f949785c66d5b781e6deaf3ba1c86e3b0bcb8b72f1dcc7237b45650c35918fd1/Ingredientes-reais-3.png)
![](https://freight.cargo.site/t/original/i/3f1e7febeefd41acb6d841b7f91d656f7c800b2c8c29e03f646869693b5bbb60/Ingredientes-Reais.png)
︎︎︎ POSTERS:
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![](https://freight.cargo.site/t/original/i/7fd5f329411f5ad4603db63cc61491529fe2a7d2c3065522f856b4f734bbaade/g17leilahkhury.jpg)
![](https://freight.cargo.site/t/original/i/775337824a883f9b1db79f30f0df956ad6de16440e89f99269928388241ae6d7/g59bat_eixeira.jpg)
![](https://freight.cargo.site/t/original/i/36d215a064aebc44b99397492a4a37f963c4d8e919d95d4a99c2d290341519b5/g75rebiscoito.jpg)
![](https://freight.cargo.site/t/original/i/d2edd9f6ff04474f580722b73ee3f37494600d98595dbcbc2bb69884db9b8be4/g26pedrovisky.jpg)
︎︎︎ PROJECT INFO:
Brand: Hellmann’s
Agency: CUBOCC
My role: Creative Director, Copywriter, Concept
Year: 2014
Brand: Hellmann’s
Agency: CUBOCC
My role: Creative Director, Copywriter, Concept
Year: 2014
︎︎︎ TEAM:
CCO: Wilson Mateos
Creative Director: Daniel Busch, Felipe Rocha, Luiz Mastropietro
CW: Daniel Busch
AD: Wenis Bonilha, Caio Orio, Vitor Martins
Film Director: Andre Holzmeister
Head of Production: Vandinho Santana
CCO: Wilson Mateos
Creative Director: Daniel Busch, Felipe Rocha, Luiz Mastropietro
CW: Daniel Busch
AD: Wenis Bonilha, Caio Orio, Vitor Martins
Film Director: Andre Holzmeister
Head of Production: Vandinho Santana