︎︎︎ OVERVIEW:
To promote the Season 4 of Orange Is The New Black, we surprised fans with an unprecedented encounter between Piper and Inês Brasil - one of the biggest internet celebrities and LGBT icons in South America.
The video was shared over 130.000 times and got picked up by the most important channels in Brazil. But more importantly, the project was recognized as an act of empowerment for minorities and as another brand move against discrimination.
To promote the Season 4 of Orange Is The New Black, we surprised fans with an unprecedented encounter between Piper and Inês Brasil - one of the biggest internet celebrities and LGBT icons in South America.
The video was shared over 130.000 times and got picked up by the most important channels in Brazil. But more importantly, the project was recognized as an act of empowerment for minorities and as another brand move against discrimination.
︎︎︎ RESULTS:
• 1 million organic views in less than 4 hours.
• One of most shared videos from Netflix Brazil.
• 1 million organic views in less than 4 hours.
• One of most shared videos from Netflix Brazil.
︎︎︎ FILM:
Activate YouTube Closed Captions for English translation.
Click here to watch it Netflix Brasil YouTube channel.
Activate YouTube Closed Captions for English translation.
Click here to watch it Netflix Brasil YouTube channel.
︎︎︎ PROJECT INFO:
Brand: Netflix
Agency: CUBOCC
My role: Creative Director, Copywriter, Concept
Year: 2016
Brand: Netflix
Agency: CUBOCC
My role: Creative Director, Copywriter, Concept
Year: 2016
︎︎︎ TEAM:
CUBOCC
CCO: Roberto Martini
Creative Director: Daniel Busch, Dida Louvise
Head of Art: Rodrigo Braga
CW: Daniel Busch, Mario Lemes
Film Director: Manuel Nogueira
CUBOCC
CCO: Roberto Martini
Creative Director: Daniel Busch, Dida Louvise
Head of Art: Rodrigo Braga
CW: Daniel Busch, Mario Lemes
Film Director: Manuel Nogueira