DANIEL BUSCH
CREATIVE DIRECTION
 WORK    AWARDS    ABOUT
Netflix

INÊS IN LITCHFIELD

Creating an unexpected encounter to promote the new season of Orange Is The New Black


︎︎︎ OVERVIEW:
To promote the Season 4 of Orange Is The New Black, we surprised fans with an unprecedented encounter between Piper and Inês Brasil - one of the biggest internet celebrities and LGBT icons in South America.

The video was shared over 130.000 times and got picked up by the most important channels in Brazil. But more importantly, the project was recognized as an act of empowerment for minorities and as another brand move against discrimination.
︎︎︎ RESULTS:
• 1 million organic views in less than 4 hours.
• One of most shared videos from Netflix Brazil.




 ︎︎︎ FILM:
Activate YouTube Closed Captions for English translation.
Click here to watch it Netflix Brasil YouTube channel.


︎︎︎ PROJECT INFO:

Brand: Netflix
Agency: CUBOCC
My role: Creative Director, Copywriter, Concept
Year: 2016
︎︎︎ TEAM:

CUBOCC
CCO: Roberto Martini
Creative Director: Daniel Busch, Dida Louvise
Head of Art: Rodrigo Braga
CW: Daniel Busch, Mario Lemes

Film Director: Manuel Nogueira
© Daniel Busch ︎︎︎ CD @ AKQA