DANIEL BUSCH
CREATIVE DIRECTION
 WORK    AWARDS    ABOUT
Nike x ACCA

DREAMS SHOULDN’T WAIT

Introducing Nike's one-day delivery in Japan.


︎︎︎ OVERVIEW:
Nike Japan partnered with ACCA International, subsidiary of Daiwa House, to launch their latest innovative warehouse in Ichihara, Chiba. Through this partnership, Nike will be able to offer ‘same day delivery’ for NIKE.COM customers, becoming the first sports brand to leverage this solution. Our challenge was to develop a film presenting this innovation to ACCA/Daiwa House partners and consumers.
︎︎︎ THE APPROACH:
Instead of creating a functional film about the smart warehouse, we decided to take an emotional approach to tell the story.

Sometimes all it takes is a moment of inspiration for a dream to be born. But if we don’t nurture it, it can be gone quickly. Our idea was to show this new service from Nike could actually serve as that extra push for budding athletes, and help turning their dreams into reality. After all, dreams shouldn’t wait.


 ︎︎︎ FILM:



︎︎︎ PROJECT INFO:

Brand: ACCA/Nike
Agency: AKQA
My role: Creative Director, Copywriter, Concept
Year: 2019
︎︎︎ TEAM:

AKQA:
Creative Director: Daniel Busch
Art Director: Cheryl Lee, Meryem Meg
CW Intern: Erica Yoshimura

Production Company: Cutters Japan
Director: Ryan Mcguire
DOP: Ziga Zupancic

© Daniel Busch ︎︎︎ CD @ AKQA