DANIEL BUSCH
CREATIVE DIRECTION
 WORK    AWARDS    ABOUT
YouTube Premium

UNINTERRUPTED FUN. ANYTIME, ANYWHERE.

Helping Japanese consumers understand the benefits of YouTube Premium.


︎︎︎ OVERVIEW:
YouTube Japan has identified that users didn’t have a clear understanding of all YouTube Premium features - and this lack of comprehension was one of the main barriers for adoption. To help them with this problem, YouTube invited us to develop their first-ever subscriptions campaign in Japan.

Our campaign came to life in a series of light-hearted TVC films showcasing the product’s main features, from ad-free to watching while using other apps. Real-life scenarios demonstrate how YouTube Premium allows users to seamlessly incorporate YouTube into their everyday life, so they can continued immersed, interruption-free, in what they love.



 ︎︎︎ FILMS:
01. Home:



02. Cooking:



03. Train A:



04. Train B:



05. Train C:



06. Flight:



07. Yoga:

︎︎︎ PROJECT INFO:

Brand: YouTube Premium
Agency: AKQA
My role: Associate Creative Director, Copywriter
Year: 2020
︎︎︎ TEAM:

AKQA:
Group Creative Director: Tim McDonell
Associate Creative Director: Daniel Busch
AD: Cheryl Lee
Senior CW: Hiroyuki Fukuda
Designer: Matteus Faria
Motion Designer: Zack Chua
Client Partner: Greta Fewings
Producer: Miki Murata

Production Company: TYO
Director: Eri Asahi

© Daniel Busch ︎︎︎ CD @ AKQA