DANIEL BUSCH
CREATIVE DIRECTION
 WORK    AWARDS    ABOUT
Nike

365 Editorial Squad

Helping to craft Nike Tokyo’s brand voice with soulful and relevant storytelling around sport, culture, and wellness.


︎︎︎ OVERVIEW:
To help Nike Tokyo’s 365 Creative Studio continue growing its Editorial offering and evolve how the brand connect, serve, and enable athletes* in Japan, we created cross-functional squad formed by a multidisciplinary, talented and nimble team that collaborates as “one team” with our clients and partners.

Combining an extensive expertise with brand campaign development, lean experiment principles and a test & learn methodology, we’ve been developing strategy, creative and production of original content franchises across different verticals, and delivering it fast and efficiently in multiple channels. We then evaluate results, map the progression, and evolve programs and our operating system based on learnings as we go.

Below are few examples of projects we are proud of.
Others are here, here and here.
︎︎︎ MY ROLE:
Creative Director.





Nike 365 Editorial Squad

RUN WITH US

Inspiring athletes* on how to start new habits with Nike Tokyo’s first running podcast.


︎︎︎ OVERVIEW:
Creative Direction for Nike Tokyo’s first running podcast.

Run With Us is a podcast series pairing a Nike Running Club coach with an athlete, artist, or creator to have a conversation about their stories, running routines, challenges and setbacks that led to improvement, tips, and finding motivation to start something new and keep going.
︎︎︎ LISTEN ON:
Apple Podcasts
Spotify



︎︎︎ PROJECT INFO:

Brand: Nike
Agency: AKQA Tokyo
My role: Creative Director
Year: 2021
︎︎︎ TEAM:
 
Creative Director: Daniel Busch  
Senior Designer & AD: Matteus Faria
Brand Editor: Shunsuke Mori, Ai Ito
CW: Natsuki Morishita
Motion Designer: Zack Chua  
Client Manager/Producer: Kousuke Tamaki

Production Partner: PROPO


Nike Editorial 365

NIKE STYLE CLUB

Creating a community to celebrate Nike members’ styles.

︎︎︎ OVERVIEW:
To create a more meaningful connection and deeper engagement with Japanese consumers who are into styling and fashion, we’ve developed Nike Style Club - a community that champions and celebrates consumers’ styles by giving them the opportunity to be featured on the Nike App. 
︎︎︎ ART DIRECTION & DESIGN:



︎︎︎ INVITE VIDEO:



︎︎︎ UGC:



︎︎︎ PROJECT INFO:

Brand: Nike
Agency: AKQA Tokyo
My role: Creative Director
Year: 2021
︎︎︎ TEAM:

Creative Director: Daniel Busch  
Senior Designer & AD: Matteus Faria
Senior Brand Editor: Ai Ito
CW: Natsuki Morishita
Motion Designer: Zack Chua  
Client Manager/Producer: Kousuke Tamaki



Nike Editorial 365

THE WEEKLY

Delivering weekly inspiration in a Nike App exclusive digital “magazine” about sports, wellness and self-discovery.

︎︎︎ OVERVIEW:
To help Nike members start the week on a high note, we’ve created digital “magazine” that delivers short, easy to read and inspiring stories every Monday on the Nike App. With the objective to boost condifence, give knowledge and provide tools to start new habits, each “The Weekly” covers one single topic and usually features an interview with a trainer, athlete or influencer plus relevant contents from Nike Journal related to the topic.




︎︎︎ PHOTOSHOOT:









︎︎︎ COVERS:

︎︎︎ PROJECT INFO:

Brand: Nike
Agency: AKQA Tokyo
My role: Creative Director
Year: 2021
︎︎︎ TEAM:

Creative Director: Daniel Busch  
Senior Designer & AD: Matteus Faria
Senior Brand Editor: Ai Ito
CW: Natsuki Morishita
Motion Designer: Zack Chua  
Client Manager/Producer: Kousuke Tamaki

Illustration: Renata Cabrera + Nike Global Brand Design Team




Nike 365 Editorial Squad

TALKING TRASH

A conversation about sustainability to inspire change and help protecting the future of sports.

︎︎︎ OVERVIEW:
We collaborated with Nike to launch Talking Trash, an episodic series that aims to inspire everyday athletes to help protect the future of sports. Part of Nike’s Move to Zero - the brand’s journey toward zero carbon and waste - the series features professional ski jumper Sara Takanashi and comedian Yuriyan Retriever who speak with experts to discuss ways to take action.
More here: @niketokyo
︎︎︎ PHOTOGRAPHY & KEY VISUAL:

︎︎︎ TEASER:



︎︎︎ EPISODE 01:



︎︎︎ EPISODE 02:



︎︎︎ PROJECT INFO:

Brand: Nike
Agency: AKQA Tokyo
My role: Creative Director
Year: 2021
︎︎︎ TEAM:

Creative Director: Daniel Busch  
Senior Designer & AD: Matteus Faria
Senior Brand Editor: Ai Ito
CW: Natsuki Morishita
Motion Designer: Zack Chua  
Client Manager/Producer: Kousuke Tamaki

Film Production: SWIM
Film Director: Ishii Hideyuki
Director of Photography: Issey Muraoka
Colorist: Yoshiyuki Nishida
Gaffer: Akihiro Someya

Photographer: Houmi Sakata



Nike 365 Editorial Squad

NIKE RUNNING GUIDE

An ultimate running guide to local tracks around Tokyo - and the secrets behind them.

︎︎︎ OVERVIEW:
A guide to local tracks by made local runners, athletes, and influencers. In each episode, we present a different route introduced by a different runner. The stories reveal their routines, rituals and personal connection with each the route, besides secrets tips and suggestions for Nike members who’d like to explore that spot.
More on the Nike app.
︎︎︎ PROJECT INFO:

Brand: Nike
Agency: AKQA Tokyo
My role: Creative Director
Year: 2021
︎︎︎ TEAM:

Creative Director: Daniel Busch  
Senior Designer & AD: Matteus Faria
Senior Brand Editor: Ai Ito, Yuka Sone
CW: Natsuki Morishita
Motion Designer: Zack Chua  
Client Manager/Producer: Kousuke Tamaki, Yuta Sakane, Ami Matsubara

Photographer: Houmi Sakata   



© Daniel Busch ︎︎︎ CD @ AKQA