Oakley
DREAMLAND VR
DREAMLAND VR
An immersive experience in the Megaramp with Bob Burnquist - that comes inside the brand’s new skate shoe box.
︎︎︎ OVERVIEW:
To promote the launch of Oakley’s first skate shoes with Bob Burnquist’s signature, we created “Oakley Dreamland VR”: an immersive VR experience of a drop in the Megaramp with Bob Burnquist.
The experience created allows people to discover the feeling of a complete drop in the gigantic ramp located in Bob’s backyard.
To deliver the VR experience for everyone, we’ve developed a limited-edition cardboard VR that comes inside the product’s box. The film is also available on YouTube 360º and in a 360º video on Facebook.
This project continues the global campaign "One Obsession", in which Oakley explores the place of obsession of each athlete.
To promote the launch of Oakley’s first skate shoes with Bob Burnquist’s signature, we created “Oakley Dreamland VR”: an immersive VR experience of a drop in the Megaramp with Bob Burnquist.
The experience created allows people to discover the feeling of a complete drop in the gigantic ramp located in Bob’s backyard.
To deliver the VR experience for everyone, we’ve developed a limited-edition cardboard VR that comes inside the product’s box. The film is also available on YouTube 360º and in a 360º video on Facebook.
This project continues the global campaign "One Obsession", in which Oakley explores the place of obsession of each athlete.
︎︎︎ CASE STUDY:
︎︎︎ PRODUCT’S BOX:
Limited-edition with a cardboard VR attached.
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︎︎︎ PRODUCT’S BOX:
Limited-edition with a cardboard VR attached.
”Oakley Dreamland VR puts you in Burnquist’s shoes”
Fast Company
“The limited edition Oakley cardboard VR turns packaging into a source of entertainment”
Contagious Magazine
︎︎︎ LAUNCH FILM:
︎︎︎ 360º EXPERIENCE:
︎︎︎ THE VR EXPERIENCE STYLEFRAMES:![]()
︎︎︎ MOBILE:
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︎︎︎ PRINT![]()
︎︎︎ PROJECT INFO:
Brand: Oakley
Agency: CUBOCC
My role: Creative Director, Concept, Copywriter
Year: 2015
Brand: Oakley
Agency: CUBOCC
My role: Creative Director, Concept, Copywriter
Year: 2015
︎︎︎ TEAM:
AKQA:
CCO: Roberto Martini
Creative Director: Daniel Busch
Head Of Art: Nando Sperb
AD: Eduardo Macedo, Wenis Bonilha
AD Assistant: Cezar Arai
CW: Letícia Martines, Daniel Busch
Integrated Production Director: Luisa Martini
Santa Transmedia:
Film Director: Filipe Zapelini
Music and sound design: Combustion Studio
Photographer: Flavio Samelo
AKQA:
CCO: Roberto Martini
Creative Director: Daniel Busch
Head Of Art: Nando Sperb
AD: Eduardo Macedo, Wenis Bonilha
AD Assistant: Cezar Arai
CW: Letícia Martines, Daniel Busch
Integrated Production Director: Luisa Martini
Santa Transmedia:
Film Director: Filipe Zapelini
Music and sound design: Combustion Studio
Photographer: Flavio Samelo